Jesse is a Digital Marketing leader with over 20 years of experience in IT and 14 in Marketing. He leads the IT Analytics, A.I., and Automation COE for Alberta Health Services (Canada's 5th largest organization). Specialized in SEO, digital marketing, artificial intelligence (A.I.), analytics ($0.5B annual spend and teams of over 2,300), and robotic process automation, he is a jack of all IT trades. In addition, he has also excelled as an entrepreneur founding 4 companies including Search Engine Optimization / SEO agency Guru SEO and Web Design Services. Jesse has been featured on TV, in magazines / newspapers and has spoke internationally.